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B2B Marketing Specialist

This role is remote eligible or can be located in Newton, MA.
At Bright Horizons, we believe that education and care can change our world – one child, one family, one organization at a time. This is an opportunity to make an impactful contribution at the leading and most trusted education and care company.
In this role, you will support the execution of external marketing campaigns and events through project management, compiling marketing metrics, data research, and event preparation and support. You will have a front-row seat to the industry’s most exciting events, and the ability to learn about B2B marketing from cross-functional teams.

What you will do:

  • Support Bright Horizons events across pre-event interest and attendee recruitment, in-person event logistics, and post-event debrief, attendee nurture, and sales follow-up
  • Serve as primary point of contact for project management across all events, ensuring timely tasks are executed in accordance with program goals & project timeline
  • Generate visibility into the impact of marketing campaigns by compiling metrics across various sources, including Salesforce
  • Communicate project and program progress regularly to stakeholders, including the circulation of key metrics
  • Manage email list building, segmentation, and clean-up efforts
  • Research vendors and conduct introductory meetings to evaluate fit
  • Rigorously review, proof and edit work to deliver the highest-quality deliverables of the marketing team to make informed enhancements where necessary

What you bring:

  • 2+ years of experience in marketing or project management
  • Familiarity with Salesforce, or equivalent CRM software, and Microsoft Office
  • Strong writing and editing skills
  • Ability to work independently to high standards of quality and timeliness
  • Successful track record of establishing campaign execution and reporting processes and adapting as goals evolve
  • Strong project management and prioritization skills

Compensation Range: $20.00-25.00 per hour